tech
May 6, 2026
The Web Is Not Dead
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TL;DR
- Rumors of the web's death are circulating due to the popularity of AI and changes in information access mediated by algorithms.
- Attention has shifted towards closed platforms (TikTok, Instagram, Facebook, YouTube) known as 'walled gardens'.
- AI tools like Google's AI Overviews are reducing direct clicks to content creators.
- The web remains vital for in-depth content consumption and generating impactful conversions, not just for time spent.
- The web is evolving for machines (assistants, AI agents) and requires optimization for both human readability and digital understanding.
- AI-driven visits to websites increased significantly in 2025, necessitating deeper content and open data models.
- The 'Agentic Web' is emerging, where users express intentions and AI agents handle actions.
- Businesses that strengthen their web presence now will be better positioned to compete in an AI-dominated future.