Café Soca prepares to be in supermarkets and strengthen its store operations in Bogota
Café Soca has its origins in Huila and was born in 2005. Photo: Courtesy
TL;DR
- Café Soca, a 20-year-old Huila-based coffee brand, has annual sales of $17 billion COP.
- The company is focused on expanding its presence in Bogota and entering the supermarket channel.
- They aim for a 20% growth in the current year, driven by operational consolidation and B2B sales.
- A new experience center is being established in Bogota for customer education and training.
- Café Soca emphasizes its commitment to the Huila region, working with over 80,000 coffee-farming families and having an 80% female staff.
- The brand has received international awards, including Monde Selection gold medals and recognition at the World Coffee Challenge.
- Expansion plans include consolidating current operations and improving operational efficiency before further robust expansion.
- The company finances its growth through own resources and approximately 60% debt, with no external investors.
- Café Soca uniquely focuses on the Huila origin and has a strong social responsibility component.
- A separate store in Miami's Brickell area is performing well.