tech
April 15, 2026
The story of the 'Paisa' startup that boosted Coca-Cola sales by 20% with AI and now competes with global firms
Felipe Aristizábal speaks quickly, with the energy of someone who has spent years solving problems in real-time. He is from 'Paisa', educated at EAFIT University, c...
TL;DR
- Geekboss is an AI consultancy founded in Medellín, Colombia, that focuses on both strategy design and execution.
- The company has worked with prominent clients including Coca-Cola, Grupo Nutresa, Comfama, and Leonisa.
- Geekboss has achieved significant results, such as increasing Coca-Cola's sales by 20% and reducing production times by up to 75% through AI solutions.
- The firm has expanded its operations to Mexico, the United States, and El Salvador, with plans to enter Panama.
- Geekboss aims for 200% growth in revenue, projecting close to $4 million in earnings by 2026, driven by international expansion and demand for AI solutions.
- Founder Felipe Aristizábal emphasizes that AI is no longer a competitive advantage but a necessity for businesses.
- The company believes AI will lead to a transition in jobs rather than mass destruction, with machines handling machine tasks and humans focusing on uniquely human skills.