A bicycle that seeks to revolutionize the mountains is launched in Colombia: this is its millionaire value
Specialized, a world leader in bicycles and accessories, presents the Turbo Levo R in Colombia, the assisted bicycle that arrives to raise the standard of electric mountain biking. It is an e-MTB created to unleash extreme power, offer absolute control, and provide a riding experience inspired by the adrenaline and precision of rally racing.
TL;DR
- Specialized introduces the Turbo Levo R, an electric mountain bike (e-MTB) in Colombia designed for extreme power and absolute control.
- The Levo R aims to set a new standard in electric mountain biking, aligning with Specialized's strategy to strengthen premium categories.
- Assisted cycling accounts for approximately 35% of Specialized's business in Colombia, a category with significant growth potential.
- The Levo line represents 85% of the e-MTB market share in Colombia.
- Specialized projects a 5% annual growth in jobs, leading to a 15% cumulative increase by 2028.
- The Turbo Levo R features 130mm rear travel (GENIE technology) and 140mm front suspension with a 29-inch Rally-specific chassis.
- Its Turbo 3.1 system provides up to 850 watts of maximum amplification with real-time assistance adjustments for stability.
- Carbon models of the Levo R will be available from February 24th, with prices ranging from $38,990,000 to $66,990,000 pesos.