Punto Blanco's Digital Channel Doubles Its Sales Weight and Consolidates as a Growth Hub

TL;DR

Punto Blanco is implementing a new retail strategy focused on consumer experience, with redesigned stores integrating design, well-being, and lifestyle.
The brand has experienced double-digit growth in recent years and aims to remodel approximately half of its stores in the coming years.
The digital channel is considered a flagship store, doubling its participation in brand sales and acting as a permanent showcase for products.
Punto Blanco is expanding its portfolio, especially in apparel, sports, and accessories, with plans to cover major cities in the short term.
The company is committed to sustainability, offering timeless garments as an alternative for responsible consumption and caring for resources and the environment.
International markets, particularly Latin America, are part of the brand's expansion plan.

Continuar leyendo el artículo original