In Latin America, influencer marketing investment grew 7 times more in the last 5 years
Journalist Portafolio 01.28.2026 15:43 Updated: 01.28.2026 15:53
TL;DR
- Influencer marketing investment in Latin America grew 7 times in the last 5 years, compared to 2.7 times for traditional digital advertising.
- Colombia's social media consumption averages 3.6 hours daily, exceeding the global average of 2.7 hours.
- European influencer marketing platform Kolsquare has launched operations in Colombia, marking its first expansion into Latin America.
- Colombia was chosen due to the sector's dynamism and high consumer engagement with social media.
- Kolsquare offers tools for content creator identification, campaign management, and performance measurement, promoting ethical and transparent practices.