economy
May 6, 2026
Does your price attract or repel customers? Cartagena Sí Emprende has the answer
Cartagena Sí Emprende launched its sixth training course, an initiative designed to transform one of the biggest challenges for entrepreneurs: building competitive prices without sacrificing utility, positioning, or perceived value.
TL;DR
- Cartagena Sí Emprende's sixth training course focuses on competitive pricing for entrepreneurs.
- The course aims to teach business leaders how to set prices strategically to avoid sacrificing utility, positioning, or perceived value.
- It addresses common errors like pricing based on intuition, copying competitors, or solely reducing prices, which can harm profitability and brand value.
- Key strategies taught include the 'mystery of three' (basic, intermediate, premium options) and understanding price floor, ceiling, and commercial price.
- The program offers a practical, hands-on approach tailored to Cartagena's entrepreneurs, including networking opportunities and business growth resources.