economy
May 4, 2026
Atmos stores take their first international step with Guatemala and fine-tune their expansion in Colombia
With the store in Guatemala, the Atmos chain completes 18 locations. Photo: Courtesy/Atmos
TL;DR
- Atmos has opened its first international store in Concepción Pradera shopping center, Guatemala City.
- The brand plans to open three to four additional stores in Colombia in the short term, including a new location in Bogotá.
- Medium-term goals include opening 10 to 15 new points of sale within two to three years, expanding both domestically and potentially into other Central American countries like Costa Rica.
- Atmos focuses on the 'athleisure' concept, combining sportswear with versatile clothing for daily use, and integrates experiences like gastronomy, coworking, and classes within its stores.
- The brand targets men and women aged 35-56 interested in an active and balanced lifestyle, emphasizing quality, versatility, and inclusivity.
- Guatemala was chosen as an attractive market due to existing brand presence and consumer behavior insights from Grupo Pash.
- Atmos dedicates 1% of its net income to environmental, social, and educational causes.
- Experiences, such as Atmos Studio and partnerships for wellness projects, are central to the brand's strategy to build community and customer loyalty.