health
April 26, 2026
Colombians Bet on Self-Care, Beauty, and Styling: The Most Purchased Hair Tools
The beauty ritual no longer exclusively depends on a hair salon appointment. In Colombia, the 'salon at home' phenomenon is transforming consumption habits and driving demand for hair tools like straighteners and dryers, a trend combining autonomy, technology, and access to digital information.
TL;DR
- The 'salon at home' phenomenon is a growing trend in Colombia, shifting beauty habits towards self-care.
- Demand for hair tools such as straighteners and dryers is significantly increasing.
- Consumers are motivated by saving time and money, and gaining control over their personal image.
- Hair tools are projected to be the highest growth categories in beauty for 2026, with demand increases expected between 15% and 25%.
- Technological advancements in hair tools reduce heat damage and optimize styling time.
- E-commerce growth and digital content like tutorials further facilitate access to and use of these products.