¡Este es el nuevo mercado! Viajes deportivos y de bienestar moverán US$3 billones hacia 2032, según estudio

TL;DR

Sports and wellness tourism are projected to reach a combined $3 trillion by 2032.
Travelers are increasingly motivated by personal passions, health, and emotional balance.
Sports tourism is expected to exceed $2 trillion by 2032, while wellness tourism will reach $910 billion by 2030.
Large-scale sporting events, like the 2026 FIFA World Cup, are boosting sports travel.
Millennials and Gen Z are using sports events as a starting point to explore new destinations.
Wellness travel focuses on stress reduction, mental health improvement, and digital detox.
Popular wellness activities include spa treatments, spiritual retreats, nature contact, and mindfulness.
Travelers value the airport experience, with lounges and rest areas enhancing overall enjoyment.
Banks and card issuers can leverage this trend by offering travel-related benefits, which influence purchasing decisions.

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