Well-known supermarket makes a strong move for Holy Week, launching discounts and promotions on products
With the arrival of Palm Sunday this March 29, Colombia formally begins Holy Week 2026, one of the most sacred and anticipated times of the year.
TL;DR
- Colombia's Holy Week 2026 begins March 29, culminating on April 5.
- Retailers are competing for consumer spending during the holiday period.
- Makro has launched the 'Makromanilla' loyalty program for exclusive customer benefits.
- Discounts of up to 35% are available on fish and seafood.
- Makro is also competing on private label brands like Aro and Ternez.
- The 'Makromanilla' benefits are exclusive to physical stores and require presentation at checkout.