economy
May 3, 2026
Shakira in Rio: Copacabana concert would leave record profits for the local economy
AFP Shakira in Brazil with Caetano Veloso Photo: Mauro Pimentel, AFP
TL;DR
- Shakira's free concert in Copacabana is expected to generate over 800 million reais (approx. $160 million USD) for Rio de Janeiro's economy.
- The event is projected to attract nearly two million people, significantly boosting tourism and related sectors.
- Air travel bookings saw an increase of over 80% compared to the same week in 2024.
- The concert follows a strategy of 'anchor events' used by Rio, similar to past concerts by Madonna and Lady Gaga, combining culture, tourism, and city branding.
- Significant operational costs include a large security deployment of nearly 8,000 agents and advanced surveillance technology.
- The economic impact is seen as an indirect return on investment for the local administration, compensating for the lack of ticket revenue.
- Shakira's established connection with Brazil and her status as a global brand contribute to the event's economic success.
- The concert demonstrates how integrating music into urban and tourism strategies can act as a powerful economic catalyst for cities.