Antioquian entrepreneur created a platform to combat labor informality of domestic workers
Mariano Ortega created Limpiafy. Photo: Private Archive
TL;DR
- Limpiafy is a startup addressing the informality in Colombia's domestic service sector, where 98% of workers are women, and 60% earn less than minimum wage.
- The platform, founded by Mariano Ortega, formalizes labor, provides training, and ensures social security for domestic workers.
- Limpiafy has supported over 3,000 workers and completed over 60,000 services in 40 Colombian cities.
- The company offers on-demand cleaning services for homes and businesses, including specialized roles like elderly care, childcare, and pet care combined with household tasks.
- Future plans include national coverage expansion, international markets (Jamaica, USA, Dominican Republic), a professionalization university for collaborators, financial solutions, and housing programs.
- The global online cleaning and domestic support services sector is growing, projected to reach US$14.7 billion by 2030.