health
May 4, 2026
The 'boom' of 'skincare' in Colombia, a market that grows in double digits and gains relevance in the market
The boom of skincare in Colombia Photo: Taken from Carrusel Beauty Academy
TL;DR
- Skincare has become an expanding category in Colombia's beauty industry, moving beyond aesthetics to conscious self-care.
- Nine out of ten people in Colombia use at least one skincare product, with the dermocosmetic segment growing 10% above the industry average.
- Consumers now prioritize long-term skin health and prevention, increasingly relying on scientific evidence and expert advice.
- The 'skinimalism' trend is growing, favoring simplified routines and multifunctional products that combine skincare benefits.
- Makeup is also evolving, incorporating dermatological functions like tone unification and protection against visible light.
- Despite increased awareness, fragmented knowledge from social media can lead to inadequate skincare practices and product combinations.
- Low sunscreen usage persists in Colombia due to misconceptions, impacting skin health and treatment effectiveness.