tech
April 28, 2026
Taylor Swift seeks to register her voice and image as trademarks to protect herself from AI
In a world where the use of artificial intelligence is increasingly gaining strength, the American singer Taylor Swift has made a decision that could set a precedent for artists who want to combat the alleged harms of this tool.
TL;DR
- Taylor Swift is seeking trademark registration for her voice and image in the U.S.
- The goal is to prevent unauthorized use of her likeness and voice for AI-generated content, including deepfakes and political propaganda.
- She has applied to register vocal phrases like 'Hey, it's Taylor Swift' and 'Hey, it's Taylor'.
- A specific visual mark based on her Eras Tour performance, featuring a pink guitar and iridescent outfit, is also being registered.
- This legal strategy aims to provide stronger protection than traditional 'right to one's own image' laws, especially against AI-generated imitations.
- Other celebrities like Matthew McConaughey and Scarlett Johansson have also pursued legal actions against AI misuse.
- Swift's move could set a precedent for the entertainment industry regarding identity protection in the age of AI.