Seeing Colombia in the World Cup costs more than going to the Super Bowl: this is how crazy the prices are for the match against Portugal

It's not a final. It's not a semifinal. It's not even a knockout match. But the encounter between Colombia and Portugal, from the 2026 World Cup, scheduled...

Seeing Colombia in the World Cup costs more than going to the Super Bowl: this is how crazy the prices are for the match against Portugal

TL;DR

  • The Colombia-Portugal World Cup 2026 match is the most expensive sporting event of the year in the secondary ticket market, surpassing the average price of the Super Bowl.
  • Resale tickets for the match are priced exceptionally high, with some costing around $2,500, significantly more than the average $2,109 for the Super Bowl 2025.
  • The high prices are attributed to the potential last World Cup appearance of Cristiano Ronaldo, a large Colombian population in Florida, and the fact that both teams are in the FIFA top 15.
  • A Colombian fan living in Florida paid $8,650 for three tickets, describing the price as 'crazy' but driven by a strong love for the national team.
  • The FIFA World Cup 2026, with its expanded 48-team format, is reshaping the economics of football, with some group stage matches gaining immense value.
  • While the opening match between Mexico and South Africa is also very expensive, local legislation in Mexico limits resale prices, making the Colombia-Portugal game stand out.