economy
May 6, 2026
Bata Shoe Brand Forecasts 6% Sales Increase During Mother's Day Season
Portafolio Journalist 05.05.2026 09:06 Updated: 05.05.2026 09:06
TL;DR
- Footwear and fashion items are key categories for Mother's Day in Colombia, representing 24% of purchase intentions.
- Consumers are prioritizing gifts with higher added value, durability, and relevance to current lifestyles.
- May sees an average sales increase of 20% compared to other months, making it crucial for commerce.
- Bata forecasts a 6% growth in women's footwear demand for the Mother's Day season.
- Physical stores remain a primary shopping channel with 35% preference, and Bata expects an 18% increase in store traffic.
- Nearly 40% of consumers plan to spend between $100,000 and $200,000 on gifts.