The snack boom in Colombia: consumption exceeds $15 trillion and changes habits
The portable food market in Colombia, especially snacks, continues to expand. According to Alquería, this category already exceeds $15 trillion and maintains an annual growth of close to 5%, driven by changes in consumption habits and increasingly dynamic routines.
TL;DR
- The Colombian snack market exceeds $15 trillion and grows nearly 5% annually.
- Consumers increasingly prioritize convenience, individual portions, and ready-to-eat products.
- Eating habits have shifted, with snacks now consumed at various times and locations beyond traditional mealtimes.
- While fried snacks and cookies lead, functional and value-added snacks are gaining traction.
- Portable dairy products are identified as a segment with high growth potential.
- Key growth factors include on-the-go consumption, new consumption moments, flavor variety, practical packaging, and increased availability.