economy

May 6, 2026

Mother's Day will boost sales in Colombia: commerce expects to grow close to 20% this year

Mother's Day, which will be celebrated this Sunday, May 10, maintains its relevance as one of the most significant dates for both households and commerce in Colombia.

Mother's Day will boost sales in Colombia: commerce expects to grow close to 20% this year

TL;DR

  • 94% of Colombians plan to celebrate Mother's Day.
  • Sales are expected to grow by nearly 20%.
  • Consumer spending is increasing, with a trend towards higher gift expenditures.
  • Dining experiences are the most popular way to celebrate (28%).
  • Clothing and footwear are the second most popular gift category (24%).
  • 70% of people consider spending time with family the best gift.
  • Specialized stores lead in purchase channels (35%), followed by e-commerce (27%).