economy
May 6, 2026
'We are ready to export massively to Venezuela': Renault-Sofasa
Juan Camilo Vélez, president of Renault Sofasa. Photo: Courtesy Renault Sofasa
TL;DR
- Renault Sofasa is committed to electrifying all future launches in Colombia.
- Colombia's vehicle market is mature, with SUVs dominating sales, and it leads Latin America in electrification.
- The company is expanding its export capabilities, with significant demand from Mexico and plans to re-enter the Venezuelan market.
- Renault Sofasa is adapting its strategy by offering a mix of efficient internal combustion engines, hybrids, and electric vehicles to cater to diverse customer needs.
- The production plant in Envigado is being positioned as an export hub for Latin America, with production expected to increase significantly in the coming years.