Mario Hernández's millionaire investment to grow in Colombia and expand abroad

May 5, 2026

TL;DR

Mario Hernández reported double-digit growth in early 2026, despite economic uncertainty.
Digital channels are a key growth driver, increasing by over 60%.
The company plans to invest approximately $12 million in 2026, primarily in logistics and store renovations.
A new distribution center is being developed in Bogotá, requiring an investment of US$4-5 million.
Mario Hernández plans to open stores in the Dominican Republic (Punta Cana and Santo Domingo) in July.
International expansion also includes strengthening digital channels in Mexico and the United States.
The brand emphasizes differentiation through design, quality, experience, and brand value, not just price.
A collaboration with Disney, recognized for best global practices, will continue until June 2027.
Mario Hernández has approximately 80 stores globally and aims to double its operation size by 2030.

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