How many roses will be sold in Colombia for Valentine's Day season: these are Don Eloy's projections
Rosas Don Eloy expects to serve more than 1,700 clients during the Valentine's Day season. Photo: Courtesy Rosas Don Eloy
TL;DR
- Rosas Don Eloy expects to serve over 1,700 clients and sell more than 45,000 rose stems for Valentine's Day.
- The company is focusing on high-quality roses with large openings, prioritizing quality, size, and durability.
- While red roses are most popular, there's an increasing demand for pink and fuchsia tones.
- Rosas Don Eloy has launched a special capsule collection featuring special edition rose boxes, vases, chocolates, and a sensory experience in collaboration with Loto del Sur.
- This Valentine's season represents about 20% of Rosas Don Eloy's annual sales.
- The omni-channel sales model heavily relies on direct channels, with in-person sales (42%) and WhatsApp (34%) being the most significant.
- Men account for 84% of purchases, while women make up 16%.
- Logistically, 67% of orders are home deliveries, 29% are store pickups, and 4% are via last-mile platforms.
- The company hired 132 additional staff to manage the increased demand during the season.
- Rosas Don Eloy operates from its points of sale in Bogotá, Chía, Medellín, and Cali, coordinating its supply chain and distribution.