politics

May 7, 2026

Three Weeks To Go

A few days ago, in the middle of a conversation about the final stretch of the campaign, someone told me bluntly: it's not enough to have the best candidate, you need to have the campaign capable of winning. The phrase may sound obvious, but at this moment, it's everything.

Three Weeks To Go

TL;DR

  • The election has entered its final, decisive phase with three weeks remaining.
  • Polls show Abelardo around 25%, Paloma slightly below, competing for second place, and the incumbent candidate leading the first round with government support.
  • Paloma's strengths include preparation, clarity, character, and consistency, but connection is now paramount.
  • The campaign must consolidate its historical right-wing base and appeal to centrist voters, the undecided, and those disillusioned with the current government's direction.
  • A key challenge is simultaneously consolidating the base and expanding outward in a short timeframe.
  • Avoiding destructive confrontation with Abelardo is crucial, as the winner of the second round will need the opponent's voters.
  • The election is framed as a choice between continuing a government model that has weakened trust and created economic uncertainty, or choosing a different direction.
  • The final three weeks are for transformation: adjusting the message, broadening the conversation, connecting with new voters, and projecting a clear path to victory.
  • Success in politics depends on convincing voters in time, and in this election, reaching the second round is not enough; the ability to build a majority to change the country's course is essential.