tech
April 12, 2026
Cacao in Space
The return home of astronauts who spent ten days in space happened as perfectly as written in the manual. As they plunged through the atmosphere at 40,000 kilometers per hour, they went from the soft silence of orbit to a growing roar and fierce vibration. Engulfed in fire, their spacecraft's heat shield was exposed to temperatures around 2,700ºC, but every planned step was executed, and they gracefully splashed down in the Pacific.
TL;DR
- A jar of Nutella was observed floating and rotating during a live NASA broadcast from space.
- This led to speculation that it was a deliberate product placement marketing strategy.
- NASA denied the claims, stating they do not engage in such commercial partnerships for crew food selection.
- The incident generated significant public attention and is seen as having repositioned the Nutella brand in the market.
- Product placement has a long history in film, dating back to the Lumière brothers and Georges Méliès.