The Cali-based company that exports 50% of its production to 14 countries
Georges Bougaud, president of Recamier Photo: Courtesy
TL;DR
- Recamier aims for double-digit growth despite market challenges.
- The company is investing in a new plant in Cali and innovation in personal care and cosmetics.
- Recamier exports 50% of its production to 14 countries and distributes Chapstick in Colombia, Ecuador, and Peru.
- The company faces strong competition in liquid soaps from Chinese products and challenges from inflation and currency revaluation.
- A new plant in Cali, built with a 25 billion peso investment, aims to optimize production and reduce losses.
- The beauty salon segment is growing, but hair dye sales are stagnant due to changing consumer preferences.
- Recamier is incorporating AI in human resources and exploring its use in marketing.