From Family Tradition to a New Player in the Craft Beer Business: This is the Story of Birrería Macha
Valentina Facundo and Pablo Bermúdez, founders of Birrería Macha. Photo: Courtesy
TL;DR
- Birrería Macha is a craft beer entrepreneurship in Bogotá founded by Pablo Bermúdez and Valentina Facundo.
- The venture is inspired by Bermúdez's family history, specifically his great-grandfather's Cervecería Andina, which operated in the 1950s.
- The company focuses on producing easy-to-drink craft beers with rigorous quality standards, especially lagers, which are historically popular in Colombia.
- Birrería Macha offers seven permanent beers (four lagers, three ales) and an experimental line, with the Helles Lager being their best-seller.
- The business has three existing locations in Bogotá and plans to open five more in the capital this year, with ambitions for 29 locations by 2030.
- The brand is also present in 80 Bogotá restaurants and aims for 50% growth in this distribution channel in 2026.
- Birrería Macha reported revenues of COP 2.5 billion in 2025 and aims for COP 4.5 billion in 2026 and COP 7.5 billion in 2027.
- The long-term goal is to reach COP 30 billion in revenue by 2030, with expansion currently focused solely on Bogotá.