tourism
March 26, 2026
Those who won't go, will come
By Juan José Aramburo de Bedout - [email protected]
TL;DR
- Instability in the Middle East is causing a redistribution of global tourism.
- Demand for travel is not disappearing but relocating to more stable and attractive destinations.
- Colombia is emerging as a beneficiary, with nature, culture, experiences, and relative cost being key factors.
- Medellín is highlighted as a city well-positioned to attract both leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
- The city also has strong potential in the high-value health and wellness tourism segment.
- Colombia's medical talent, competitive prices, and favorable environment can attract patients seeking procedures.
- Medellín's balanced infrastructure, costs, and connectivity make it an attractive platform for integrated patient experiences.