Asocolflores Appoints Laura Valdivieso as President of the Guild at a Key Moment for Exports
Laura Valdivieso, new executive president of Asocolflores Photo: Courtesy Asocolflores
TL;DR
- Laura Valdivieso appointed new executive president of Asocolflores.
- Her appointment comes at a critical time for the competitiveness and sustainability of the Colombian flower sector.
- Valdivieso brings over 20 years of experience in public management, trade policy, and agricultural sectors.
- Key priorities include strengthening international positioning, improving logistics, and ensuring sustainability standards.
- The sector generates over 240,000 formal jobs, with women comprising nearly 60% of direct employment.
- Colombia is the world's second-largest flower exporter, with exports reaching approximately US$2.4 billion.
- Valdivieso's strategy will focus on anticipating regulatory changes, particularly from the European Union.
- Diplomacy, sanitary access, and diversifying markets beyond traditional ones are also on the agenda.