Costa Rica quiere ganarse al turista europeo, que gasta más y pasa más tiempo en el país
Costa Rica invirtió en 2025 más del doble que en 2024 en la promoción turística en Europa, una región cuyos visitantes gastan más y permanecen más tiempo en el país, explicó a EFE el ministro de Turismo, William Rodríguez, durante la Feria Internacional de Turismo Fitur en Madrid
TL;DR
- Costa Rica has more than doubled its investment in tourism promotion in Europe for 2025 compared to 2024.
- European tourists spend more and stay longer in Costa Rica (average 17 days) than visitors from other regions.
- European visitors appreciate Costa Rica's nature and immersive experiences.
- In 2025, Costa Rica saw a record of nearly 2.7 million visitors, with 60% from the US, 24% from Europe, and 13% from Canada.
- Key European markets include Germany, France, the UK, Spain, the Netherlands, and Switzerland, all with direct flights to San José.
- Airlines like Air France and KLM have increased flight frequencies to Costa Rica.
- Tourism promotion strategies are now personalized for each European country, focusing on specific destinations and activities like surfing or sloth encounters.
- Recent campaigns for Spain highlight surfing and sloths.