Online purchases in Colombia for Women's Day reached an average ticket of $140,273
Women's Day gifts Photo: Freestocks - Unsplash
TL;DR
- Colombians spent an average of $140,273 per online purchase between February 21-28, 2026, coinciding with International Women's Day.
- Top-selling products included console games, concert tickets, hoodies, makeup, and ice cream bonbons.
- Women lead 53.2% of online stores surveyed in Colombia, surpassing men (44%).
- This trend aligns with Confecámaras data showing women constituted 51.1% of new companies established in 2025.
- Bogotá, Antioquia, Santander, Valle del Cauca, and Tolima were the regions with the highest sales.
- Bogotá had an average ticket of $160,067, while Antioquia, Valle del Cauca, and Santander exceeded the national average.
- Regional preferences varied, with Bogotá favoring Apparel and Health & Beauty, while Antioquia and Santander saw more experiential gift purchases.
- E-commerce is highlighted as a key platform for women entrepreneurs to scale their businesses independently.
- International Women's Day serves as a benchmark for female advancement in e-commerce and the economic impact of women-led businesses.