tech
April 14, 2026
This is the formula of a paisa businesswoman to make money on Instagram that 800 companies already use
For years, social networks were seen as digital showcases, spaces to show products, gain followers and maintain a presence. Today, e...
TL;DR
- Instagram has evolved from a digital showcase to a primary space for product research and purchasing.
- 54% of adult users research products on social media before buying, and 70% purchase after seeing items on Instagram.
- Many companies still operate with improvised social media strategies, treating them as accessories rather than business units.
- Mónica Montañez's formula focuses on managing social media as a high-yield commercial channel, replacing improvisation with strategic processes.
- Her methodology integrates strategy, storytelling, and persuasive copywriting to guide users towards conversion.
- Companies implementing this model can see digital sales increases within one to three months with consistent execution.
- A common obstacle is businesses not knowing their social media goals, leading to unfocused efforts and a lack of clear conversion processes.
- Instagram Stories are highlighted as a key conversion point due to their immediacy and interactivity.
- Montañez has worked with brands like Masglo, Rimax, and Jurgen Klaric, and her methodology has been applied in over 800 companies across multiple countries.
- She has also trained over 1,000 women in e-commerce through Ecomwom.